INITIO was born from a concrete need: to create a pre-wash that combines ease of use with professional effectiveness, even for those approaching the world of car care for the first time.

Developed to eliminate the complexity of formulas, dilutions, and accessories, INITIO is designed to work directly on the surface, without intermediate steps or specific tools like the foam gun. This choice is not dictated by a technical limitation, but by design consistency: diluting or foaming it would weaken its power, adding unnecessary variables to a process designed to be fast, direct, intuitive.

The real innovation lies in its invisibility: thanks to DryShield™ Technology, INITIO creates a temporary barrier that slows evaporation and prolongs the cleaning action of the surfactants. Even when it seems dry, the product does not stop: it pauses. At the first contact with water, it reactivates and continues to work.

This feature makes it effective in treating persistent contaminants such as:

• Insect and bee droppings
• Plant sap and resins
• Smog and dry road dirt
• Fuel and oil residues

Directions:

Step 1: Shake the product before use and apply on a dry vehicle, spraying directly on all exterior surfaces: paint, plastics, glass, wheels, seals. Proceed from bottom to top for uniform coverage.

Step 2: Let it sit for about 60 seconds. During this dwell time, the DryShield Technology™ kicks in, slowing evaporation and enhancing cleaning effectiveness.

Step 3: Rinse thoroughly with plenty of pressurized water, always from bottom to top to achieve maximum cleaning effect.