Unlike traditional methods, it does not use anionic surfactants or enzymes, works in just a few seconds, and is ready-to-use (RTU), with no dilution needed. Its formula is based on an advanced ethoxylated chain, normally used in the industrial laundry sector.

We selected and precisely dosed it to achieve a new result in the world of detailing: effective, immediate, manageable without foam.

• Maximum effectiveness from the very first contact
• No residual foam: smooth process, no need for reworking
• Compatible with any tool: extractors, brushes, technical cloths
• Excellent ability to break down and emulsify dirt
• Maximum safety even on the most delicate fabrics
• Surprising softness, thanks to its “fluffy” effect

But above all: designed for professionals, yet effective for enthusiasts too. Those in the trade use it as a pre-soak before extraction. Beginners simply spray and clean, without mistakes.
This is the balance that was missing: maximum performance, minimal complexity.

When clean is immediate. And it doesn’t foam.
Those who truly work with interiors know: cleaning fabrics is not about force, but about expertise. About the choice of raw materials. About chemical experience.
TEXIA is the result of 60 years of know-how, which allowed us to do what no one else had done before: bring a professional treatment to car fabrics, without compromises.
And make it so simple to use that it works even for the most demanding private user.

Like pre-treating shirts. But for your car.
The idea was simple: replicate, on a seat or a headliner, what is usually done with collars and cuffs. A targeted pre-treatment to dissolve invisible dirt, yellowing from sweat, black marks from friction. But without enzymes, without heavy washing, without hours of waiting.

The real obstacle?
These pre-treatment products are extremely rich in surfactants: that’s why they produce a lot of foam and become unmanageable.
That’s why no one ever used them for cars, only in washing machines.